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Simple, Clear Steps.

 As close as we come to complexity in working with you are 4 clean phases -  of which you are in complete control of. 
 

1. Identify

Every business is unique, and so is our approach. We tailor evaluation methods to measure the true impact of your data and marketing strategies - at all levels.

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This discovery phase is painless and fast


Once we have a deep understanding of your business, we present models, and segmentation sets to guide your next steps. 


With this clarity we provide strategies to help bring them to life with you.

 

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2. Clarify+

We ensure seamless integration of these models into your systems and applications. 


Building insights, we craft omni- channel strategies and campaigns with you. Helping you:

 

  • Attract new customers by targeting audiences like your most valuable ones.

  • Optimising campaigns with dynamic, real-time creative.

  • Create  greater loyalty fast  with personalized, automated onboarding journeys and retargeting based on early interactions.

  • Cross-sell/Upsell max imise customer value with tailored offers and campaigns, encouraging repeat purchases, higher spending, or advocacy through reviews and referrals.

  • Chum Reduction & Reactivation

3. Simplify+

Timely, actionable insights are essential for decision-making.

 

We work with your team to create automated reports and dashboards that provide clear, quick updates on performance, helping you act on insights when it matters most.


Depending on your what your data, team and customers tell us, we will develop:

 

  • Predictive models powered by advanced analytics and Al

  • Customer value tiers, including early value identification and lifetime value models

  • Segmentation models and personas informed by customer research

  • Next-best-action and recommendation models

  • Channel optimisation tools for platforms like Google, Facebook, Instagram, and more

 

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4. Amplify+

Change is constant-whether it's technology, customer behaviour, competitors, or market conditions. The Simplify stage keeps you one step ahead.


With every change comes new opportunities to improve. Our approach emphasizes ongoing optimization, ensuring you're always ahead of the curve.


We will help you conitnue enhancing your strategies or manage the process for you.


This can include:

  • Updating models with fresh data

  • Refreshing segmentation based on new products or customer insights

  • Implementing new marketing technologies

  • Improving creative with more personalized messaging

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