Our Vision
When people talk about data science, marketing technology or the strategies that tie them together – Simply put, it's confusion and acronyms. We don’t buy it. We don’t hide behind jargon or redundant processes. Everything we do is about simplification and clarity.
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We work with forward thinkers to get the best out of their customer data. This means understanding their customers better than they thought they ever could. Build better relationships with their customers than they have , and because of the deeper understanding help them grow brand, sales and ROI.
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Less Bull-s*#t.
More Bulls-eye.
Our Story
We started as four colleagues inside a hyper-growth digital consumer business — $6 billion in sales, 2.3 million customers, all in under five years.
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When the focus shifted to EBITA, we quickly realised we were underprepared.
We tried it all — big-name consultants, pre-packaged models, slick decks packed with acronyms — and none of it fit. So, we did it ourselves.
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We built our own team. We created simple, clear, and effective processes. We learned the hard way — from the ground up. From that experience, Data + Marketing was born.
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We believe real data and marketing solutions don’t come in boxes. They come from rolling up your sleeves and working alongside businesses — not over them.
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Today, we help companies big and small, in Australia and abroad, gain sharper customer insight and apply it through clear strategies, tools, and tactics.
We’ve been on the inside.
Our team helped grow one of Australia’s biggest digital success stories—$6b in sales, 2.3 million customers in under five years. We’ve built strategy under pressure, delivered at scale, and learned fast.
Now, we help others do the same. We cut through the noise, connect the dots, and bring real-world experience to data and marketing problems.
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Former chiefs and heads of growth, data science, marketing, and sales in high-growth digital businesses
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Led transformations across retail, fintech, sports marketing, and consumer brands—locally and globally
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Built in-house teams that outperformed agency solutions and cost less
We love this work—and we’re still on the tools. Testing, building, refining. Just like we always have.
